Olivia McLeod

Painting & Drawing Student
PROJECT INFO

The work I am creating is meant to explore surroundings and the environment architectural forms take on in the low light of darkness. Using only ambient illumination from the site, the images question artificiality and attempt to confront the temporary relationship that time creates within architectural environments. Buildings more now than ever, are meant only to last so long and although they may pass inspections; they will undergo transformations from additions to decay, to demolition. Architecture, whether urban or rural, deals with spatial relations. It takes on the symbolism of the life and lives of individuals which is houses, and it describes power of status.

Project Info Continued
Using images by constructing and combining them subtly with digital fabrication, the images take on the nature of temporary short lived morality and artificiality of society. Our architectural environment gives us clues and it is my hope that these images help us confront how we are using and being used by our constructed environments. By capturing dimly lit spaces, elements of isolation and distance we can recognize the in between of our actions and the quiet world we are living inside of become more apparent. Spaces are information for utilitarian living and known for keeping the outside from the inside. Space also speaks of culture and how it is temporary as a home or individuality by its expressive nature.
Magento Development + Mobile Website + WordPress

We provide Art Direction for the fashion industry, specifically related to digital content and concept generation. We can work with existing company creative teams.

Our Involvement
A big part of our prep work involves a phase of discovery with every client we work with. We needed to know what pains Project was currently experiencing, as well as their goals and vision for an optimal outcome. Creating an emotional connection with an audience relies upon a solid foundation of research, intuition, experience and empathy. We leveraged the power of emotion through strong copy, use of color, social proof.
Magento Development + Mobile Website + WordPress

We provide Art Direction for the fashion industry, specifically related to digital content and concept generation. We can work with existing company creative teams.

Focused, hard work is the real key to success. Keep your eyes on the goal, and just keep taking the next step towards completing it. If you aren’t sure which way to do something, do it both ways and see which works better.
John Carmack - Google Inc
Created by cubfa | March 30, 2017 | Photography